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5 steps to get started creating better digital experiences

With so many technologies to ‘help’ create and optimize experiences, brands are at risk of building a disjointed technology stack that costs a fortune but doesn’t actually deliver. DXPs – like Magnolia – aim to solve this problem by unifying all DX tech in a single platform that enables businesses to create seamless customer experiences. Follow these steps and take your customer experience to the next level.

List your goals and KPIs that relate directly or indirectly to digital experiences (DX).

Create an overview of all DX systems and services in your estate. Note if they are integrated or separate. List challenges with the status quo. This can include tools like Salesforce, CDP's, analytics, etc.

Investigate how you could overcome your challenges and achieve your goals. Collaborate with other stakeholders to get a better understanding of their needs and make a list of the required technical capabilities.

Evaluate your current tech stack. Which components would you want to keep? Which components are no longer fit for purpose and need to be replaced? Which components are missing?

Highlight the impact an ideal platform would have on your goals and KPIs.

Formica specializes in implementing a DXP tailored to your needs. We can help you research which DXP suits your needs the most. Feel free to contact us.

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